Why are you using Whey protein? Because that’s what professional athletes do and that’s what the supplement stores recommended to you! You have been conditioned by a billion dollar industry that whey protein means results. Doesn’t it?
The whey protein market exists due to the dairy industry and whey being a BY PRODUCT of Dairy industry when cheese and milk is produced. Now this won’t win us any fans from competing brands who rely on the Dairy Industry to increase their bottom line BUT you need to know the truth about your supplementation and decide based on the science we present to you.
From a business perspective BPM Labs could release a Whey Blend, Whey Isolate, Casein and a Mass Gainer yet we choose to release 1 product as that’s all that’s needed to meet the target sector. Now the decision to not carry a Whey Product line will hurt our bottom line but the company is based on ethics and science.
Every company that succeeds in the sports industry is based on this mass deception from the Dairy Industry as the mind conditioning has been so thorough and viral. If you spread a rumor or lie long enough, eventually it becomes the accepted truth. BPM Labs is based on science but also a moral code of conduct and we believe this is the most important sports supplement release since Creatine was released.
The Branch Chain Amino market has some decent product releases in it after some great clinical studies which can be found on PubMed validating the superiority of Aminos over whey. The BCAA [Branch Chain Amino] market has had some great research into the amino profile and some releases even using Malate bound Aminos so the Essential Amino Acid market is the next frontier to be explored with The Key leading the way.
Amino acids are organic compounds that combine to form proteins. Amino acids and proteins are the building blocks of life. When proteins are digested or broken down, amino acids are left. The human body uses amino acids to make proteins to help the body:
Amino acids can also be used as a source of energy by the body.
Amino acids are classified into three groups:
Essential Amino Acids
Essential amino acids cannot be made by the body. As a result, they must come from food. The nine essential amino acids are: histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan, and valine. The Key focuses on this market.
Nonessential Amino Acids
“Nonessential” means that our bodies produce an amino acid, even if we don’t get it from the food we eat. They include: alanine, asparagine, aspartic acid, and glutamic acid.
Conditional Amino Acids
Conditional amino acids are usually not essential, except in times of illness and stress. They include: arginine, cysteine, glutamine, tyrosine, glycine, ornithine, proline, and serine.
The Essential Aminos Vs Whey
The body requires 9 EAA [Essential Aminos Acids] and the ratios need to match the human DNA. Now the EAA do exist within protein powder but the ratios are too meet Bovine [Cow] DNA. Further to that there is an abundance of non-essential aminos which can be produced by the human body as long as the EAAs are present which are listed below:
Further to this, the EAA [Essential Amino Acids] within The Key are not heat treated like whey protein and remain 100% intact. Within Whey protein you do have some beneficial growth factors contained within the sub-fractions (the lactoferrins, beta-lactoglobulins, immuno-globulins, etc.) but these are rendered useless when pasteurisation is applied. The Key does not require to be pasteurised to meet health guidelines so delivers the amino acids intact for full lean muscle anabolism.
NNU- Net Nitrogen Utilization [Lean Mass Anabolism] vs.
NC –Nitrogen Catabolites [Toxic Catabolic Waste] – Whey Protein
If a single EAA is missing and in the correct ratio the protein is rendered incomplete and ends up as nitrogen waste such as Ammonia, Urea, Uric Acid, Nitrates and Nitrites. When the waste percentage exceeds Net Nitrogen Utilization from your protein source, your growth potential is retarded, resulting in recovery and growth inhibition and a waste of money.
NNU refers to the potential for anabolism whereas NC refers to toxic Nitrogen waste such as Ammonia, Urea, Uric Acid, Nitrates and Nitrites. Some of the waste can be utilized as energy or stored as fat, but when you are buying a product for performance and you are buying a waste product seems criminal and you are probably shaking your head in disbelief and we don’t blame you. Depending upon origin most protein powders have an anabolic to catabolic ratio ranging from 16% [Anabolic/Lean Mass Anabolism]:84% [Catabolic/Toxic Catabolic Waste].
So you are yielding 16% of your whey protein and the rest is waste? But let’s remember the waste comes in a shiny bucket and tastes like a chocolate milkshake.
Whole Foods in Comparison
Whole food proteins are superior for growth and health with an average anabolic to catabolic ratio of 32% [Lean Muscle Anabolism]:68% [Toxic Catabolic Waste] so next time you feel like some protein, skip the protein shake and go eat a KFC Zinger Burger, it will taste better and will yield superior results even compared to a Hydrolyzed Isolate from the biggest brands.
If you are more serious and want results, try The Key.
The Key has an anabolic to catabolic ratio of 99% [Lean Muscle Anabolism]:1% [Toxic Catabolic Waste] Within The Key in perfect ratio to match Human DNA.
Now one point of notice, is the Key will NOT reveal the amount of Amino mg per serving as this is our secret in cracking the Human Amino Sequence and gives us the edge on the market. Rest assured if you are aware of our reputation this is purely done to keep intellectual property protected and not to hoodwink the consumer. If we were about that, we would sell you whey protein The Key also use cGMP pharmaceutical grade s Ajimoto Amino acids which are considered the purest amino option most aminos out there are from cheap corn and other questionable sources as the industry strives to make a greater profit. Amimo Acids are not created equal in relation to structural integrity and utilisation by the human body.
Taste Over Functionality
Now The Key does come in some amazing flavours but we need to understand that taste plays a major role within the sports supplest industry. Some product releases within the BPM range taste average as they require a lot of raw ingredients from nature that frankly taste disgusting. These raws are flavoured to the best of our ability to deliver products that work.
The market is simply spoiled and wants everything, they want taste over functionality. Now some giant supplement brands release very questionably product to market with cut and filler and sugar but they taste superb and adopted by the market. We would actually question a product that has 10 raw ingredients from nature and tastes like Kool Aid. People these days sip on their pre-workout as though it’s a cocktail.
The purpose of a pre-workout is for you to workout, it’s not to tickle the taste buds. The customer we embrace is the one that wants to improve their athletic performance. If you want taste over functionality, we would recommend a milkshake which trumps whey protein powder anyway.
David vs. Goliath
Will The Key take over the whey market and dominate the protein sector? We are realistic enough to believe this will never happen. The Diary Industry and the Sports Supplement industry is a billion dollar industry with massive marketing capacity and powerful lobbyists. The Whey train has simply left the station and not coming back but revealing the truth will occur but depends on users sharing the information and justice prevails.
We also realise certain supplement stores will refuse to stock this product as they fear it will cannibalise their whey protein sales which keep the doors open. The point is the consumer requires these options to be presented to them so they can make an informed choice. We can only hope that this product release will usher in a new EAA sector so athlete’s demands are met.
We welcome completion as we are first in the marketplace and customers will respect our innovation. The deception is so great, even the supplement stores are blissfully unaware that they are perpetrating this marketing deception and selling a product that does not meet their client’s needs. They simply do not know the science behind protein but we hope this release does change the market sector for the better. Offering the Key as a solution is simply the ethical option to offer the user and guarantees results and a satisfied customer base. Whey protein will continue to have the majority market share and that’s reality.
The Key release has been accepted by the market due to our research but also because of the credibility we have gained with all our product releases. Every single one dominates its market sector but we have received threats, abuse, trolling on Facebook and other things that need to be discussed. But when a product generates such interest and hate you know you have changed the market perception.
BPM Labs would never release a product unless it trumps the competition, that’s out motto. We base ourselves on Ferrari, we don’t want the mass market we want people who wants results, athletes, pros and the ma and pa who simply want to change their lifestyle to lose weight.